You’ve found your people.

Our mission centers on crafting authentic, integrity-driven brands.  We’re a collective of exceptionally talented and dedicated storytellers who design show-stopping creative. Our primary purpose is to create work that empowers brands to make a profound impact on people’s lives. This goal is the North Star that fuels our collective creative fire and passion. Oh, and we love a good laugh.

Hillary Lacouture


Hillary Lacouture has over 25 years’ experience in challenging brands to encourage controlled chaos, build strategic marketing campaigns, and drive a holistic purpose connecting our role in society to long-term value. This creates a clear alignment between a brand experience and a sustained commitment to customers and communities. As a branding expert, she helps companies and individuals build successful and defining identities. Hillary is a Charlotte Business Journal “40 Under 40” recipient and was voted among the Charlotte Observer’s “7 People to Watch”.

Susan MacCargar

Creative Director


With over 20 years of successful branding, marketing and creative experience, Susan MacCargar is a major player in the creative game. She has worked with many dynamic brands including LendingTree, Bank of America, the Carolina Panthers, Ernst & Young, Compass Group, and RolloverSystems. Susan strives to collaborate on award-winning projects and welcomes the opportunity to work with top-notch companies that share a passion for design, a desire to help customers succeed, and a drive for working and playing hard.

Ashton Graydon


Ashton Graydon is a jack-of-all-trades graphic designer, marketer, project manager, and printing expert. After graduating from Clemson University with a B.S. in Graphic Communications, she has gained over a decade of experience working with small businesses, start-ups, and global corporations. Helping brands find their voice and take their creative to the next level is what she does best. A self-described art lover and printing nerd who is obsessed with her dog.


Canine Executive Officer


Director of Barketing


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