Project Insight

Competing in a space where dozens of restaurants claim to be the best burger in town, American Roadside was in need of a fresh marketing approach that enhanced their mantra: great food and good vibes. With multiple locations, regional food cultures and diverse audiences, the company needed to bring consistency to its marketing, and create mass appeal providing something appetizing for all ages.


Marketing efforts included a menu redesign, daily specials, kid’s night, live music, Harley Giveaway, CreATE a-Burger, and new store opening promotions. In addition to local outreach programs and advertising, national online advertising was enhanced providing visibility through Food Network, HGTV, Discovery Channel, ESPN and MTV, just to name a few.