Project Insight

Wrathbone jumped in to help BECO with branding and marketing of a pandemic-inspired product: new small offices for lease. As a well-established player in the office market, BECO had previously only offered larger spaces. Wrathbone was asked to design and advertise these new communities to small businesses, start-ups, and entrepreneurs.

Impact

BECO Suites spaces were designed to be high-energy communities where business owners could thrive, collaborate with their neighbors, and grow their companies. After creating a logo and bold, colorful brand elements, we made them an integral part of new spaces being constructed. We also added common areas and meeting spaces for small businesses to share ideas and strategies, and planned programming geared towards helping owners take their companies to the next level. BECO Suites locations were eventually constructed in six locations and leased quickly with strong demand.