Wrathbone stepped in with an upfront marketing approach before The Hallmark Building became a “pardon-our-dust” zone during re-construction of many of its public spaces. Our well-developed and executed marketing approach generated tenant anticipation for new experiences that would color their workdays for years to come.
An “X Marks the Spot” theme and environmental graphics teased the new workplace experiences to come throughout the building. We included an experiential element in the outdoor nature lounge installation, with complimentary sunglasses for tenants incorporated into the signage. Our campaign extended the theme to create excitement among current tenants and invite local brokers to events premiering the new spaces. We succeeded in transforming the often-negative perception of building construction into excitement for the new amenities being created.